We all learned about the 5Ws and an H when we were in elementary school. The Who? What? When? Where? Why? and How? of writing. The same applies to your social media strategy. If you are an individual trying to grow a following to become an influencer or a business that needs to boost sales, you need to think about the 5Ws and an H before setting out a strategy.
Who will see it? Audience
Know your audience. By now, we all have a social media presence and use the big platforms daily. Even if we are not posting we are scrolling through our feeds seeing what others are doing and saying. Who has been interacting with your previous posts? Who follows you? Who do you want to follow you? Those are the additional questions you or your social media manager should be asking.
What am I posting? Content
Now that you know who will be seeing your content, what do they want to see? Look at your past posts. Which ones have performed the best? That’s what they want. If you want to stand out in the crowd, post what your audience wants and needs to see. They are telling you.
When should I post? Time of day
This is trial and error. Audience and content really determine when to post. Some posts do better at 8 am on a Wednesday while others are perfect for Saturday afternoon. Keep an eye on your metrics and you’ll determine when your audience is most engaged.
Where should I post it? Platforms
This is a biggie. Where you post is as important as what you post. With the myriad of platforms out there, it is essential that you know where your audience is most likely to see and interact with your content. What is perfect for Facebook can wrong for LinkedIn.
Why am I posting this? Strategy
You need to ask yourself: what’s the goal of this post or series posts? Are you entertaining or informing or a combination? What’s the endgame? A businesses’ main goal is to increase sales. Duh. But, each individual post doesn’t need to be “salesy”, nor should it be. Each post should be thought of as a conversation starter with a customer or a potential customer.
How will this help?
This is 2 part:
- How will this help my image? You want people to like you, it’s human nature. Will this post make people like you?
- How will this help my business? Bottom line, businesses need to grow (or at least maintain) to stay afloat. Getting out there on social media can help that. If your business posts consistent, solid content, customers are more likely to think of you when they need a product or service.
Bonus: SHOULD I post it? Often overlooked and ignored
Social media is a fickle beast. You may see something that speaks to your heart that you want to share. If it has to do with politics, DO NOT DO IT! As much as you think your social media is “private”, it’s not. People can find you. If it in any way will affect your business, the post is probably not a good idea.
There is so much hate on the interwebs. Someone is bound to be offended. Just be careful.
When you ask yourself the 5Ws and an H of social media, you are gaining insight on how to use it. If you are still unsure of what to do or how to do it, call in the professionals. The experts at LDSTL will help you find the answers and develop a strategy based on them. Contact us at email@example.com today.